The platform is rolling out a updated setting that allows them to reduce the volume of AI-created media appearing in their feeds. This initiative comes as the service disclosed that it currently hosts over 1 thousand million content made with AI.
Pilot Phase and Launch
The update is being tested over the next few weeks before a full-scale release. This development coincides with a rise in content created by AI, driven by new video-generation tools.
AI Content on Other Platforms
Studies have shown that nearly 10% of the most rapidly expanding video streams on a competing service primarily display clips produced artificially. A large amount of this material is deemed low-quality AI content, a label for poor-quality, bulk-generated content that is typically absurd or bizarre.
Our research shows that a lot of users enjoy content made with AI tools, from AI artwork to educational videos, and we want to give people the power to adjust the amount of that, based on their own likes,” said a platform representative.
Volume and Proportions
The service announced that there are now 1.3 billion videos on its app labeled as AI-generated. Overall, in excess of 100 m media items are submitted to the service daily, making AI content a relatively small percentage of its complete catalog.
User Control Features
Users will be in a position to reduce or increase the amount of AI-generated videos they see by using the content preference option in the platform and picking “AI-generated content”. Further subjects that currently be modified under the tool encompass politics, style, beauty, and dance.
AI Disclosure Rules
The platform’s rules mandate creators to label convincing AI-made content, and it bans malicious deepfakes of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is unmarked can be removed under its user guidelines.
In addition, the app will now add an artificially created label to content created with its built-in AI features, or flagged by an industry-wide initiative for recognizing artificial media. This action is aimed to stop users from trying to bypass the disclosure requirement.
AI Literacy Programs
TikTok is furthermore launching a $2m awareness program for professionals and groups to develop learning resources about responsible artificial intelligence. This program will support charitable organizations specializing in teaching programming and robotics.
Content Safety Approach
The video-sharing app has justified its content review process, following controversy over plans to cut jobs for numerous review team members in the United Kingdom. It is expected to reduce 439 jobs in its user protection team in the UK capital, with trade unions and online safety experts voicing alarm that people are being substituted by machine-led review.
A trust and safety lead explained that staff-based oversight would continue to be important, but AI can protect employees by filtering out the most graphic content prior to it is viewed by people. The company stated a 76% decrease in explicit and harmful content seen by safety staff over the past year due to the use of its AI tools.
It is vital to balance humans and technology to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s very important to limit contact with harmful content as rapidly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
